Post by account_disabled on Jan 4, 2024 9:36:49 GMT
SaaS marketing agencies are digital marketing agencies specialized in SaaS business. There are different types of marketing agencies the same way there are different types of architects, lawyers, or doctors. For example, residential architects, commercial architects, industrial architects, and landscape architects are all architects, but the kind of architect you should hire depends on the kind of construction you are looking to build. Likewise, if you are looking for digital marketing services for your SaaS business, it’s usually a good idea to get a quote from a SaaS marketing agency rather than an email or PPC marketing agency.
That said, most growth hacking agencies or startup Email List marketing agencies are also SaaS marketing agencies. How can a SaaS Marketing Agency help you? 9 out of SaaS companies fail. According to McKinsey, if a software company grows at 20% annually, it has a 92 percent chance of ceasing to exist within a few years. SaaS companies need not only to grow but also need to do so at a certain rate. 2020 Growth Rate Benchmarks for Private SaaS Companies Source As a rule of thumb, the smaller the SaaS company, the bigger the growth rate it needs to achieve. This is where SaaS agencies come in. First, a SaaS marketing agency will ask all the necessary questions related to your business and its marketing potential, known as problem/solution fit: Who is your customer?
What are your customer’s pain points? How is your product solving their problem effectively? Second, the agency will create your Minimum Viable Product (MVP) – the most essential version of your product to work with. Third, comes the product/market fit, which means being in a good market with a product that can satisfy that market. In other words, the agency will find the degree to which the product you offer satisfies the market’s demand. Additionally, the agency will build your very own growth funnel. A growth funnel will be responsible for turning a visitor into a paying -and happy- customer. Meanwhile, it should set and monitor certain growth metrics and provide frequent reports with the results – usually once a month.
That said, most growth hacking agencies or startup Email List marketing agencies are also SaaS marketing agencies. How can a SaaS Marketing Agency help you? 9 out of SaaS companies fail. According to McKinsey, if a software company grows at 20% annually, it has a 92 percent chance of ceasing to exist within a few years. SaaS companies need not only to grow but also need to do so at a certain rate. 2020 Growth Rate Benchmarks for Private SaaS Companies Source As a rule of thumb, the smaller the SaaS company, the bigger the growth rate it needs to achieve. This is where SaaS agencies come in. First, a SaaS marketing agency will ask all the necessary questions related to your business and its marketing potential, known as problem/solution fit: Who is your customer?
What are your customer’s pain points? How is your product solving their problem effectively? Second, the agency will create your Minimum Viable Product (MVP) – the most essential version of your product to work with. Third, comes the product/market fit, which means being in a good market with a product that can satisfy that market. In other words, the agency will find the degree to which the product you offer satisfies the market’s demand. Additionally, the agency will build your very own growth funnel. A growth funnel will be responsible for turning a visitor into a paying -and happy- customer. Meanwhile, it should set and monitor certain growth metrics and provide frequent reports with the results – usually once a month.