Post by tonnyww on Jan 21, 2024 10:26:30 GMT
Milled Alternative marketing ideas for Valentine’s Day You saw the examples above and thought they were too boring or predictable for you? Are you looking for a fresh take on holiday promotions? If your brand and products aren’t in line with the usual Valentine’s day marketing, or your customers aren’t celebrating, we’ve got other ideas. Besides, 28% of those not celebrating still planned to mark the occasion otherwise. Highlighting a different love (or issue) Self-love, love for pets, planet Earth, or anything else — Valentine’s Day marketing can focus on different feelings. Put a spin on the usual romantic love message to reach your target audience and be relevant. Investment app Elever focused its campaign on a serious relationship topic.
The brand addressed an issue many people don’t pay attention to — financial compatibility in a couple. A screenshot of a post from Elever's X profile about financial compatibility in a couple The campaign #TalkMoneyWithHoney was aimed at raising brand awareness and showcasing the company’s values. Elever also revealed Phone Number List its Money Personality Quiz to help customers understand themselves and their partners better. A screenshot of a post from Elever's X with a Money Personality Quiz Targeting singles Valentine’s Day isn’t all about couples. It’s also about relationship struggles and even breakups. A good marketer can integrate this complicated dynamic into a February 14th campaign. Online retailer Zalando dedicated its campaign to dramatic breakups. People in the promotional video don’t end their relations
hips on good terms, and exs’ left behind clothes are treated badly. The brand offers ex-lovers among its customers an alternative — exchanging the clothes on Zalando’s Pre-owned platform as a Valentine’s Day good deed. With this marketing campaign, the brand raised awareness about its secondhand division and demonstrated its attention to ecology. The other possible spin on marketing to singles is to ditch the February 14th for… February 15th! That’s right, the day after Valentine’s Day became an unofficial Singles Awareness Day. Those who celebrate it enjoy their single status and spend time with their friends instead of partners. If your audience is mostly single, you can center your promotions around February 15th. A screenshot of a post from Wend
The brand addressed an issue many people don’t pay attention to — financial compatibility in a couple. A screenshot of a post from Elever's X profile about financial compatibility in a couple The campaign #TalkMoneyWithHoney was aimed at raising brand awareness and showcasing the company’s values. Elever also revealed Phone Number List its Money Personality Quiz to help customers understand themselves and their partners better. A screenshot of a post from Elever's X with a Money Personality Quiz Targeting singles Valentine’s Day isn’t all about couples. It’s also about relationship struggles and even breakups. A good marketer can integrate this complicated dynamic into a February 14th campaign. Online retailer Zalando dedicated its campaign to dramatic breakups. People in the promotional video don’t end their relations
hips on good terms, and exs’ left behind clothes are treated badly. The brand offers ex-lovers among its customers an alternative — exchanging the clothes on Zalando’s Pre-owned platform as a Valentine’s Day good deed. With this marketing campaign, the brand raised awareness about its secondhand division and demonstrated its attention to ecology. The other possible spin on marketing to singles is to ditch the February 14th for… February 15th! That’s right, the day after Valentine’s Day became an unofficial Singles Awareness Day. Those who celebrate it enjoy their single status and spend time with their friends instead of partners. If your audience is mostly single, you can center your promotions around February 15th. A screenshot of a post from Wend