Post by rahim on Jan 31, 2024 9:17:16 GMT
Of persona assignment in CRMWith regard to the last point, a mapping back to the customer base is absolutely necessary. How are 'personas' formed? Although this is not the core topic here, it is nevertheless briefly and ideally outlined. If the goal is to map personas back into the customer base, then this should be taken into account right from the start and incorporated accordingly into the planning of this complex process:Conceptual considerations about the meaning, need, area of application, etc.
Of personas Pre-analyses such as customer segmentation DB to Data and typology from quantitative market research Persona development, identification and formulation based on qualitative interviews Qualitative preparation and design of the results depending on the focus in the companyQuantitative processing with: Validation of the persona,(preparation for mapping)Personalization of the person (effective reverse mapping)The fifth point is the one we now want to look at in more detail:What is meant by (re)mapping of 'personas'? Reverse mapping is, so to speak.
The 'personalization of the persona' in the CRM database, which means:Reverse mapping is the conversion of the personas obtained from a sample to the customer base This is done through special linking rules or scores that describe the personas using customer dataApplied to the customer base, each customer receives at least one persona assignment and a probability related to it. Implementation steps (re)mapping of 'personas' In order for the actual reverse mapping to be successful, a few prerequisites should be met. Validation of the personas found.
Of personas Pre-analyses such as customer segmentation DB to Data and typology from quantitative market research Persona development, identification and formulation based on qualitative interviews Qualitative preparation and design of the results depending on the focus in the companyQuantitative processing with: Validation of the persona,(preparation for mapping)Personalization of the person (effective reverse mapping)The fifth point is the one we now want to look at in more detail:What is meant by (re)mapping of 'personas'? Reverse mapping is, so to speak.
The 'personalization of the persona' in the CRM database, which means:Reverse mapping is the conversion of the personas obtained from a sample to the customer base This is done through special linking rules or scores that describe the personas using customer dataApplied to the customer base, each customer receives at least one persona assignment and a probability related to it. Implementation steps (re)mapping of 'personas' In order for the actual reverse mapping to be successful, a few prerequisites should be met. Validation of the personas found.