Post by account_disabled on Mar 13, 2024 6:10:14 GMT
Breaking news Google: the results of its experiment in SERP As we know, Google is working hard to try to comply with possible new copyright rules , which provide commissions for publishers when their news appears in search results. Specifically, the company conducted an experiment to understand what would happen if the request for a copyright directive on its SERPs and on Google News were accepted . In this Pop Up Magazine post we will show you the results of this experiment and what would happen if Google did not show images and content in its search results.
Clicks plummet when images, item information are removed from SERP results As Find Your Phone Number mentioned, Google showed the results of its experiment, aimed at demonstrating the unintended consequences that the new copyright rules could have on the functioning of the search engine tools. Specifically, SERP and Google News search results showed links but no descriptions or images, incomplete story titles, and site titles without any context. This would happen if the bill was accepted, which would prohibit Google from showing information from online newspapers and publishers without paying a commission.
The experiment therefore involved changes to the SERPs that Google intended to make in response to Article 11 of the Directive, which requires search engines and news aggregators to pay licensing costs when presented with snippets of third-party content. The European directive aims to “harmonize” copyright law across Europe (and subsidize publishers). Specifically, as can be seen from the images, here is how Google's SERP would appear if the European directive were accepted.
Clicks plummet when images, item information are removed from SERP results As Find Your Phone Number mentioned, Google showed the results of its experiment, aimed at demonstrating the unintended consequences that the new copyright rules could have on the functioning of the search engine tools. Specifically, SERP and Google News search results showed links but no descriptions or images, incomplete story titles, and site titles without any context. This would happen if the bill was accepted, which would prohibit Google from showing information from online newspapers and publishers without paying a commission.
The experiment therefore involved changes to the SERPs that Google intended to make in response to Article 11 of the Directive, which requires search engines and news aggregators to pay licensing costs when presented with snippets of third-party content. The European directive aims to “harmonize” copyright law across Europe (and subsidize publishers). Specifically, as can be seen from the images, here is how Google's SERP would appear if the European directive were accepted.